White-Label Microsoft Advertising Management for Agencies
Search ads on Bing and Microsoft’s partner network, built from proven Google Ads campaigns.
Why agencies outsource Microsoft Ads
Microsoft Advertising places search ads on Bing and Microsoft’s search partner network, including Yahoo and AOL. The audience is smaller than Google’s, which is exactly why it is often overlooked: competition for many keywords is lighter, and an agency that already runs a client’s Google Ads can usually add Microsoft Ads without starting from scratch.
Campaign Copilot adds Microsoft Ads to agency client accounts when it makes sense for the client, white-labeled like everything else we do. We import and adapt the Google Ads structure, then manage bids, negatives and budgets on their own schedule rather than mirroring Google blindly.
What we manage
- Google Import of campaigns, keywords and ads, followed by a cleanup pass for Microsoft-specific settings
- Separate bid and budget management based on Microsoft’s own performance data
- Search partner and audience network reviews, with exclusions where traffic quality is poor
- UET tag and conversion goal setup or verification
- Negative keyword lists maintained independently of the Google account
Targeting, scheduling and fit
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Microsoft Advertising ad schedules can follow the account’s time zone or be set to use the searcher’s time zone, which matters for clients whose service area spans more than one zone.
Microsoft Ads tends to fit clients already running Google Ads profitably who want incremental search volume, especially in B2B, professional services and older demographics.
Microsoft Ads support is scoped on a discovery call based on the account; our published $395/client/platform pricing covers Google Ads and Meta Ads. See pricing.
White-label Microsoft Ads by state
Each state page lists the markets we serve there, how they cluster for Microsoft Ads targeting, and the time zones that affect scheduling.
Frequently asked questions
Do you offer Microsoft Ads on its own?
How is Microsoft Ads priced?
Offer Microsoft Ads Under Your Agency’s Brand
Book a free consultation to talk through your clients, their accounts and how Campaign Copilot fits behind your team.
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