White-Label Microsoft Ads Management for Virginia Agencies
Microsoft Ads for your Virginia clients across 31 markets, managed behind your brand.
Adding Microsoft Ads for Virginia clients
The largest Virginia markets we serve are Virginia Beach, Norfolk and Chesapeake, with Virginia Beach at roughly 453,000 residents. The 19 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Virginia markets sit within 30 miles of served markets in Washington, DC, Maryland, West Virginia and Tennessee. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Virginia markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 31 | Virginia Beach, Norfolk, Chesapeake, Richmond, Newport News and Alexandria … |
Virginia markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Bristol | Bristol, TN | 1 mi south |
| Alexandria | Washington, DC | 6 mi north |
| Falls Church | Washington, DC | 7 mi east |
| Fairfax | Washington, DC | 15 mi east |
| Winchester | Martinsburg, WV | 22 mi northeast |
| Manassas Park | Washington, DC | 25 mi east |
| Manassas | Washington, DC | 26 mi northeast |
| Danville | Burlington, NC | 34 mi south |
| Radford | Bluefield, WV | 37 mi west |
| Fredericksburg | Washington, DC | 47 mi northeast |
Suggested Microsoft Ads setup in Virginia
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Virginia Beach, Norfolk and Chesapeake, where most of the state’s listed population is.
Combine small markets
Group the 19 smaller markets into shared campaigns.
State lines
Served markets in Washington, DC, Maryland, West Virginia and Tennessee are within 30 miles of some Virginia cities; include or exclude them on purpose.