White-Label Microsoft Ads Management for Florida Agencies
Microsoft Ads for your Florida clients across 40 markets, managed behind your brand.
Adding Microsoft Ads for Florida clients
The largest Florida markets we serve are Jacksonville, Miami and Tampa, with Jacksonville at roughly 868,000 residents. The 2 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Florida markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 38 | Jacksonville, Miami, Tampa, Orlando, St. Petersburg and Hialeah … |
| Central | 2 | Pensacola and Panama City |
Florida markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Pensacola | Mobile, AL | 53 mi west |
| Tallahassee | Valdosta, GA | 65 mi northeast |
| Panama City | Dothan, AL | 75 mi north |
Suggested Microsoft Ads setup in Florida
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Jacksonville, Miami and Tampa, where most of the state’s listed population is.
Combine small markets
Group the 2 smaller markets into shared campaigns.
State lines
No served out-of-state markets within 30 miles of Florida cities.