White-Label Microsoft Ads Management for Kentucky Agencies
Microsoft Ads for your Kentucky clients across 15 markets, managed behind your brand.
Adding Microsoft Ads for Kentucky clients
The largest Kentucky markets we serve are Louisville, Lexington and Bowling Green, with Louisville at roughly 244,000 residents. The 11 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Kentucky markets sit within 30 miles of served markets in Indiana, Ohio, Tennessee and West Virginia. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Kentucky markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 10 | Louisville, Lexington, Covington, Richmond, Georgetown and Florence … |
| Central | 5 | Bowling Green, Owensboro, Hopkinsville, Henderson and Paducah |
Kentucky markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Louisville | Jeffersonville, IN | 2 mi northeast |
| Covington | Cincinnati, OH | 3 mi north |
| Henderson | Evansville, IN | 10 mi north |
| Florence | Cincinnati, OH | 11 mi northeast |
| Ashland | Huntington, WV | 11 mi east |
| Hopkinsville | Clarksville, TN | 24 mi south |
| Owensboro | Evansville, IN | 28 mi northwest |
| Elizabethtown | Jeffersonville, IN | 41 mi north |
| Bowling Green | Gallatin, TN | 42 mi south |
| Frankfort | Jeffersonville, IN | 47 mi west |
Suggested Microsoft Ads setup in Kentucky
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Louisville, Lexington and Bowling Green, where most of the state’s listed population is.
Combine small markets
Group the 11 smaller markets into shared campaigns.
State lines
Served markets in Indiana, Ohio, Tennessee and West Virginia are within 30 miles of some Kentucky cities; include or exclude them on purpose.