White-Label Microsoft Ads Management for Mississippi Agencies
Microsoft Ads for your Mississippi clients across 20 markets, managed behind your brand.
Adding Microsoft Ads for Mississippi clients
The largest Mississippi markets we serve are Jackson, Gulfport and Southaven, with Jackson at roughly 171,000 residents. The 17 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Mississippi markets sit within 30 miles of served markets in Tennessee. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Mississippi markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Central | 20 | Jackson, Gulfport, Southaven, Hattiesburg, Biloxi and Meridian … |
Mississippi markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Olive Branch | Germantown, TN | 9 mi north |
| Southaven | Memphis, TN | 11 mi north |
| Horn Lake | Memphis, TN | 13 mi north |
| Pascagoula | Mobile, AL | 38 mi northeast |
| Gulfport | Slidell, LA | 42 mi west |
| Oxford | Collierville, TN | 47 mi north |
| Columbus | Tuscaloosa, AL | 53 mi east |
| Biloxi | Slidell, LA | 54 mi west |
| Vicksburg | Monroe, LA | 73 mi west |
| Starkville | Tuscaloosa, AL | 74 mi east |
Suggested Microsoft Ads setup in Mississippi
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Jackson, Gulfport and Southaven, where most of the state’s listed population is.
Combine small markets
Group the 17 smaller markets into shared campaigns.
State lines
Served markets in Tennessee are within 30 miles of some Mississippi cities; include or exclude them on purpose.