White-Label Microsoft Ads Management for Texas Agencies
Microsoft Ads for your Texas clients across 76 markets, managed behind your brand.
Adding Microsoft Ads for Texas clients
The largest Texas markets we serve are Houston, San Antonio and Dallas, with Houston at roughly 2.3 million residents. The 19 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Texas markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Central | 75 | Houston, San Antonio, Dallas, Austin, Fort Worth and Arlington … |
| Mountain | 1 | El Paso |
Texas markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| El Paso | Las Cruces, NM | 42 mi northwest |
| Sherman | Ardmore, OK | 48 mi northwest |
| Wichita Falls | Lawton, OK | 48 mi north |
| Port Arthur | Lake Charles, LA | 50 mi northeast |
| Beaumont | Lake Charles, LA | 54 mi east |
| Longview | Shreveport, LA | 58 mi east |
| Texarkana | Shreveport, LA | 65 mi south |
| Denton | Ardmore, OK | 66 mi north |
| Frisco | Ardmore, OK | 73 mi north |
| McKinney | Ardmore, OK | 74 mi northwest |
Suggested Microsoft Ads setup in Texas
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Houston, San Antonio and Dallas, where most of the state’s listed population is.
Combine small markets
Group the 19 smaller markets into shared campaigns.
State lines
No served out-of-state markets within 30 miles of Texas cities.