White-Label Meta Ads Management for Texas Agencies
Meta Ads for your Texas clients across 76 markets, managed behind your brand.
Audience planning for Meta Ads in Texas
The 76 served markets in Texas with GeoNames population data add up to about 14.6 million residents, led by Houston, San Antonio and Dallas.
| City size | Markets | Examples |
|---|---|---|
| 1M+ residents | 3 | Houston, San Antonio and Dallas |
| 250K–1M | 7 | Austin, Fort Worth, El Paso, Arlington and Corpus Christi |
| 100K–250K | 25 | Lubbock, Garland, Irving, Amarillo and Brownsville |
| 50K–100K | 22 | League City, Allen, Sugar Land, Edinburg and Longview |
| Under 50K | 19 | Bedford, Texas City, Wylie, Keller and Burleson |
Texas market clusters for radius targeting
Clusters anchored in Texas (markets within 35 miles), with how many fall inside the 15-mile minimum radius for Special Ad Categories.
| Cluster | Markets | Combined population | Within 15 mi |
|---|---|---|---|
| Houston area | 6 | 2.8 million | 3 of 5 |
| San Antonio area | 3 | 1.6 million | 0 of 2 |
| Dallas area | 27 | 4.9 million | 6 of 26 |
| Austin area | 9 | 1.4 million | 1 of 8 |
| Fort Worth area | 16 | 3.5 million | 5 of 15 |
| McKinney area | 20 | 3.5 million | 4 of 19 |
| Killeen area | 3 | 277,000 | 0 of 2 |
| McAllen area | 3 | 301,000 | 2 of 2 |
| Denton area | 17 | 2.2 million | 2 of 16 |
| New Braunfels area | 5 | 1.7 million | 1 of 4 |
| Georgetown area | 8 | 1.4 million | 5 of 7 |
| Texas City area | 4 | 409,000 | 1 of 3 |
Population inside a 25-mile radius of Texas markets
Residents of the city itself, then of every served market inside 25 miles, from GeoNames figures.
| Market | City population | Served markets within 25 mi | Closest served markets |
|---|---|---|---|
| Houston | 2.3 million | 2.8 million | Pasadena, Missouri City, Pearland |
| San Antonio | 1.5 million | 1.5 million | Schertz |
| Dallas | 1.3 million | 3.6 million | Irving, Mesquite, Richardson |
| Austin | 932,000 | 1.3 million | Pflugerville, Cedar Park, Round Rock |
| Fort Worth | 833,000 | 1.9 million | North Richland Hills, Watauga, Arlington |
| El Paso | 681,000 | 681,000 | none within 25 mi |
| Arlington | 388,000 | 3.5 million | Bedford, North Richland Hills, Irving |
| Corpus Christi | 324,000 | 324,000 | none within 25 mi |
| Plano | 284,000 | 3.3 million | Richardson, Allen, Garland |
| Laredo | 255,000 | 255,000 | none within 25 mi |
| Lubbock | 249,000 | 249,000 | none within 25 mi |
| Garland | 237,000 | 3.2 million | Rowlett, Richardson, Plano |
Suggested Meta Ads setup in Texas
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
City-only audiences
Houston (~2.3 million), San Antonio (~1.5 million) and Dallas (~1.3 million) are large enough to start with city targeting alone.
Radius audiences
For the 19 smaller markets, use a radius that pulls in nearby served cities, e.g. Bedford → North Richland Hills (5 mi), Texas City → League City (14 mi) and Wylie → Rockwall (7 mi).
Statewide retargeting
One retargeting audience across all 76 Texas markets keeps follow-up ads running even where prospecting audiences are small.