White-Label Meta Ads for Austin, TX Agencies
Meta Ads run behind your brand for clients in Austin and 8 nearby markets.
How the Austin audience grows with radius
Austin, TX is a large city (250K–1M residents) with roughly 932,000 residents (GeoNames). Together with the 8 served markets around it, the area totals about 1.4 million residents.
The largest neighboring market is Round Rock, TX (about 116,000), 17 miles north of Austin. All 9 markets are in Texas.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Pflugerville | 57,000 | 14 mi | 989,000 |
| Cedar Park | 66,000 | 17 mi | 1.1 million |
| Round Rock | 116,000 | 17 mi | 1.2 million |
| Kyle | 36,000 | 21 mi | 1.2 million |
| Hutto | 23,000 | 22 mi | 1.2 million |
| Leander | 38,000 | 23 mi | 1.3 million |
| Georgetown | 64,000 | 26 mi | 1.3 million |
| San Marcos | 61,000 | 29 mi | 1.4 million |
15-mile radius around Austin
Special Ad Categories require a 15-mile minimum radius. Around Austin that includes Pflugerville, while Cedar Park, Round Rock, Kyle, Hutto and Leander and others need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Austin
| Market | Population | Distance |
|---|---|---|
| San Antonio, TX | 1.5 million | 74 mi southwest |
| Killeen, TX | 141,000 | 59 mi north |
| College Station, TX | 108,000 | 88 mi east |
| Temple, TX | 72,000 | 62 mi north |
| New Braunfels, TX | 71,000 | 45 mi southwest |
| Schertz, TX | 38,000 | 59 mi southwest |
Suggested Meta Ads setup for the Austin area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Austin + 15 mi
Covers Pflugerville; about 989,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 30-mile radius
Adds Cedar Park, Round Rock, Kyle, Hutto, Leander, Georgetown and San Marcos, bringing the included cities to about 1.4 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 9-market area, so the smaller cities in the area still see follow-up ads.