White-Label Microsoft Ads for Austin, TX Agencies
Microsoft Ads run behind your brand for clients in Austin and 8 nearby markets.
Microsoft Ads coverage around Austin, TX
Around Austin we serve 8 other markets within 35 miles, about 1.4 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 9 markets are in Texas.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Austin, TX | Central | Anchor | large |
| Pflugerville, TX | Central | 14 mi | small |
| Cedar Park, TX | Central | 17 mi | small |
| Round Rock, TX | Central | 17 mi | mid |
| Kyle, TX | Central | 21 mi | small market |
| Hutto, TX | Central | 22 mi | small market |
| Leander, TX | Central | 23 mi | small market |
| Georgetown, TX | Central | 26 mi | small |
| San Marcos, TX | Central | 29 mi | small |
Launching Microsoft Ads in the Austin area
After a Google Import, we check that location settings cover the same 9 markets with “people in” targeting.
Markets just beyond the Austin area
| Market | Distance | Time zone |
|---|---|---|
| New Braunfels, TX | 45 mi southwest | Central |
| Schertz, TX | 59 mi southwest | Central |
| Killeen, TX | 59 mi north | Central |
| Temple, TX | 62 mi north | Central |
Suggested Microsoft Ads setup for the Austin area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Austin, Pflugerville, Cedar Park, Round Rock, Kyle and Hutto and 3 more.
Location check
Confirm “people in” targeting and a 30-mile reach from Austin.
Bid adjustments
Watch Austin and Round Rock separately; they hold most of the area’s population (about 932,000 and 116,000).