White-Label Google Ads Management for Agencies

Google Ads is usually the first paid channel an agency’s clients ask about, because it captures people who are already searching for a product or service. It is also the channel where a poorly managed account burns budget fastest: broad match keywords left unchecked, missing negative keywords, conversion tracking that counts page views as leads, and Performance Max campaigns that quietly spend on placements nobody reviewed.

Campaign Copilot manages Google Ads for agencies on a white-label basis. Your agency keeps the client, the pricing and the communication; our U.S.-based specialists handle the strategy, the build and the week-to-week optimization behind the scenes, and report in your name.

Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.

Google Ads ad schedules run on the account’s time zone, so the account should be created in the client’s local zone before dayparting or bid adjustments by hour are set.

Google Ads tends to fit clients whose customers search for the service when they need it: home services, legal, healthcare, B2B and ecommerce.

Standard pricing for Google Ads is $395 per client, per month for accounts spending up to $5,000/month on the platform, with no setup fees and no long-term contracts. See full pricing.