White-Label Meta Ads for McAllen, TX Agencies
Meta Ads run behind your brand for clients in McAllen and 2 nearby markets.
How the McAllen audience grows with radius
McAllen, TX is a mid-size city (100K–250K residents) with roughly 140,000 residents (GeoNames). Together with the 2 served markets around it, the area totals about 301,000 residents.
The largest neighboring market is Edinburg, TX (about 84,000), 8 miles northeast of McAllen. All 3 markets are in Texas.
15-mile radius around McAllen
Special Ad Categories require a 15-mile minimum radius. Around McAllen that includes Pharr and Edinburg.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of McAllen
| Market | Population | Distance |
|---|---|---|
| Brownsville, TX | 184,000 | 50 mi southeast |
Suggested Meta Ads setup for the McAllen area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: McAllen + 15 mi
Covers Pharr and Edinburg; about 301,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
One radius is enough
All nearby served markets are inside 15 miles of McAllen.
Retargeting
Website visitors and engaged audiences from the whole 3-market area, so the smaller cities in the area still see follow-up ads.