White-Label Microsoft Ads for McAllen, TX Agencies
Microsoft Ads run behind your brand for clients in McAllen and 2 nearby markets.
Microsoft Ads coverage around McAllen, TX
Around McAllen we serve 2 other markets within 35 miles, about 301,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Texas.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| McAllen, TX | Central | Anchor | mid |
| Pharr, TX | Central | 3 mi | small |
| Edinburg, TX | Central | 8 mi | small |
Launching Microsoft Ads in the McAllen area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the McAllen area
| Market | Distance | Time zone |
|---|---|---|
| Brownsville, TX | 50 mi southeast | Central |
Suggested Microsoft Ads setup for the McAllen area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering McAllen, Pharr and Edinburg.
Location check
Confirm “people in” targeting and a 10-mile reach from McAllen.
Bid adjustments
Watch McAllen and Edinburg separately; they hold most of the area’s population (about 140,000 and 84,000).