White-Label Meta Ads for McKinney, TX Agencies
Meta Ads run behind your brand for clients in McKinney and 19 nearby markets.
How the McKinney audience grows with radius
McKinney, TX is a mid-size city (100K–250K residents) with roughly 163,000 residents (GeoNames). Together with the 19 served markets around it, the area totals about 3.5 million residents.
The largest neighboring market is Dallas, TX (about 1.3 million), 31 miles south of McKinney. All 20 markets are in Texas.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Allen | 98,000 | 7 mi | 261,000 |
| Frisco | 154,000 | 12 mi | 415,000 |
| Plano | 284,000 | 13 mi | 699,000 |
| Wylie | 47,000 | 13 mi | 746,000 |
| Richardson | 111,000 | 18 mi | 857,000 |
| Garland | 237,000 | 20 mi | 1.1 million |
| Rockwall | 43,000 | 20 mi | 1.1 million |
| Rowlett | 60,000 | 21 mi | 1.2 million |
| Carrollton | 133,000 | 23 mi | 1.3 million |
| Lewisville | 104,000 | 24 mi | 1.4 million |
| Coppell | 41,000 | 29 mi | 1.5 million |
| Mesquite | 145,000 | 30 mi | 1.6 million |
| Denton | 131,000 | 30 mi | 1.8 million |
| Sherman | 41,000 | 30 mi | 1.8 million |
| Flower Mound | 71,000 | 31 mi | 1.9 million |
| Dallas | 1.3 million | 31 mi | 3.2 million |
| Forney | 18,000 | 32 mi | 3.2 million |
| Grapevine | 51,000 | 32 mi | 3.2 million |
| Irving | 237,000 | 33 mi | 3.5 million |
15-mile radius around McKinney
Special Ad Categories require a 15-mile minimum radius. Around McKinney that includes Allen, Frisco, Plano and Wylie, while Richardson, Garland, Rockwall, Rowlett and Carrollton and others need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of McKinney
| Market | Population | Distance |
|---|---|---|
| Fort Worth, TX | 833,000 | 52 mi southwest |
| Arlington, TX | 388,000 | 43 mi southwest |
| North Richland Hills, TX | 69,000 | 44 mi southwest |
| Mansfield, TX | 64,000 | 53 mi southwest |
| DeSoto, TX | 52,000 | 44 mi south |
| Bedford, TX | 49,000 | 39 mi southwest |
Suggested Meta Ads setup for the McKinney area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: McKinney + 15 mi
Covers Allen, Frisco, Plano and Wylie; about 746,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Richardson, Garland, Rockwall, Rowlett, Carrollton, Lewisville, Coppell, Mesquite, Denton, Sherman, Flower Mound, Dallas, Forney, Grapevine and Irving, bringing the included cities to about 3.5 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 20-market area, so the smaller cities in the area still see follow-up ads.