White-Label Google Ads for McKinney, TX Agencies
Google Ads run behind your brand for clients in McKinney and 19 nearby markets.
Location targeting around McKinney, TX
We serve 19 other markets within 35 miles of McKinney, TX. A 35-mile radius around McKinney reaches all of them; the farthest is Irving, TX, 33 miles southwest. All 20 markets are in Texas.
For a client with one location in McKinney, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (Allen, Frisco, Plano and Wylie) and test the outer ring (Richardson, Garland, Rockwall, Rowlett, Carrollton and Lewisville and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From McKinney | Suggested ring | State |
|---|---|---|---|
| Allen, TX | 7 mi southwest | Core radius | Same state |
| Frisco, TX | 12 mi west | Core radius | Same state |
| Plano, TX | 13 mi south | Core radius | Same state |
| Wylie, TX | 13 mi south | Core radius | Same state |
| Richardson, TX | 18 mi south | Outer ring | Same state |
| Garland, TX | 20 mi south | Outer ring | Same state |
| Rockwall, TX | 20 mi southeast | Outer ring | Same state |
| Rowlett, TX | 21 mi south | Outer ring | Same state |
| Carrollton, TX | 23 mi southwest | Outer ring | Same state |
| Lewisville, TX | 24 mi southwest | Outer ring | Same state |
| Coppell, TX | 29 mi southwest | Outer ring | Same state |
| Mesquite, TX | 30 mi south | Outer ring | Same state |
| Denton, TX | 30 mi west | Outer ring | Same state |
| Sherman, TX | 30 mi north | Outer ring | Same state |
| Flower Mound, TX | 31 mi southwest | Outer ring | Same state |
| Dallas, TX | 31 mi south | Outer ring | Same state |
| Forney, TX | 32 mi south | Outer ring | Same state |
| Grapevine, TX | 32 mi southwest | Outer ring | Same state |
| Irving, TX | 33 mi southwest | Outer ring | Same state |
Scheduling and nearby areas
The whole McKinney area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Denton (30 mi west), Dallas (31 mi south), Fort Worth (52 mi southwest) and Shawnee (148 mi north).
Suggested Google Ads setup for the McKinney area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: McKinney core
Presence targeting on McKinney, Allen, Frisco, Plano and Wylie (5 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Richardson (18 mi), Garland (20 mi), Rockwall (20 mi), Rowlett (21 mi), Carrollton (23 mi), Lewisville (24 mi), Coppell (29 mi), Mesquite (30 mi), Denton (30 mi), Sherman (30 mi), Flower Mound (31 mi), Dallas (31 mi), Forney (32 mi), Grapevine (32 mi) and Irving (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of McKinney and review the location report monthly for clicks from outside the area.