White-Label Google Ads for Dallas, TX Agencies
Google Ads run behind your brand for clients in Dallas and 26 nearby markets.
Location targeting around Dallas, TX
We serve 26 other markets within 35 miles of Dallas, TX. A 35-mile radius around Dallas reaches all of them; the farthest is Burleson, TX, 34 miles southwest. All 27 markets are in Texas.
For a client with one location in Dallas, we’d usually start with “Presence” targeting on the 6 markets inside 15 miles (Irving, Mesquite, Richardson, Carrollton, Garland and DeSoto) and test the outer ring (Rowlett, Coppell, Plano, Arlington, Grapevine and Forney and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Dallas | Suggested ring | State |
|---|---|---|---|
| Irving, TX | 9 mi west | Core radius | Same state |
| Mesquite, TX | 12 mi east | Core radius | Same state |
| Richardson, TX | 12 mi north | Core radius | Same state |
| Carrollton, TX | 13 mi north | Core radius | Same state |
| Garland, TX | 13 mi northeast | Core radius | Same state |
| DeSoto, TX | 14 mi south | Core radius | Same state |
| Rowlett, TX | 16 mi northeast | Outer ring | Same state |
| Coppell, TX | 17 mi northwest | Outer ring | Same state |
| Plano, TX | 18 mi north | Outer ring | Same state |
| Arlington, TX | 18 mi west | Outer ring | Same state |
| Grapevine, TX | 19 mi northwest | Outer ring | Same state |
| Forney, TX | 20 mi east | Outer ring | Same state |
| Bedford, TX | 20 mi west | Outer ring | Same state |
| Lewisville, TX | 21 mi northwest | Outer ring | Same state |
| Wylie, TX | 22 mi northeast | Outer ring | Same state |
| Rockwall, TX | 23 mi northeast | Outer ring | Same state |
| Flower Mound, TX | 23 mi northwest | Outer ring | Same state |
| Allen, TX | 23 mi north | Outer ring | Same state |
| Mansfield, TX | 25 mi southwest | Outer ring | Same state |
| North Richland Hills, TX | 25 mi west | Outer ring | Same state |
| Frisco, TX | 25 mi north | Outer ring | Same state |
| Watauga, TX | 27 mi west | Outer ring | Same state |
| Keller, TX | 28 mi west | Outer ring | Same state |
| Fort Worth, TX | 30 mi west | Outer ring | Same state |
| McKinney, TX | 31 mi north | Outer ring | Same state |
| Burleson, TX | 34 mi southwest | Outer ring | Same state |
Scheduling and nearby areas
The whole Dallas area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Fort Worth (30 mi west), McKinney (31 mi north), Denton (35 mi northwest) and Killeen (127 mi southwest).
Suggested Google Ads setup for the Dallas area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Dallas core
Presence targeting on Dallas, Irving, Mesquite, Richardson, Carrollton, Garland and DeSoto (7 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Rowlett (16 mi), Coppell (17 mi), Plano (18 mi), Arlington (18 mi), Grapevine (19 mi), Forney (20 mi), Bedford (20 mi), Lewisville (21 mi), Wylie (22 mi), Rockwall (23 mi), Flower Mound (23 mi), Allen (23 mi), Mansfield (25 mi), North Richland Hills (25 mi), Frisco (25 mi), Watauga (27 mi), Keller (28 mi), Fort Worth (30 mi), McKinney (31 mi) and Burleson (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Dallas and review the location report monthly for clicks from outside the area.