White-Label Meta Ads for Dallas, TX Agencies
Meta Ads run behind your brand for clients in Dallas and 26 nearby markets.
How the Dallas audience grows with radius
Dallas, TX is a major metro (1M+ residents) with roughly 1.3 million residents (GeoNames). Together with the 26 served markets around it, the area totals about 4.9 million residents.
The largest neighboring market is Fort Worth, TX (about 833,000), 30 miles west of Dallas. All 27 markets are in Texas.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Irving | 237,000 | 9 mi | 1.5 million |
| Mesquite | 145,000 | 12 mi | 1.7 million |
| Richardson | 111,000 | 12 mi | 1.8 million |
| Carrollton | 133,000 | 13 mi | 1.9 million |
| Garland | 237,000 | 13 mi | 2.2 million |
| DeSoto | 52,000 | 14 mi | 2.2 million |
| Rowlett | 60,000 | 16 mi | 2.3 million |
| Coppell | 41,000 | 17 mi | 2.3 million |
| Plano | 284,000 | 18 mi | 2.6 million |
| Arlington | 388,000 | 18 mi | 3.0 million |
| Grapevine | 51,000 | 19 mi | 3.0 million |
| Forney | 18,000 | 20 mi | 3.1 million |
| Bedford | 49,000 | 20 mi | 3.1 million |
| Lewisville | 104,000 | 21 mi | 3.2 million |
| Wylie | 47,000 | 22 mi | 3.3 million |
| Rockwall | 43,000 | 23 mi | 3.3 million |
| Flower Mound | 71,000 | 23 mi | 3.4 million |
| Allen | 98,000 | 23 mi | 3.5 million |
| Mansfield | 64,000 | 25 mi | 3.5 million |
| North Richland Hills | 69,000 | 25 mi | 3.6 million |
| Frisco | 154,000 | 25 mi | 3.8 million |
| Watauga | 25,000 | 27 mi | 3.8 million |
| Keller | 46,000 | 28 mi | 3.8 million |
| Fort Worth | 833,000 | 30 mi | 4.7 million |
| McKinney | 163,000 | 31 mi | 4.8 million |
| Burleson | 44,000 | 34 mi | 4.9 million |
15-mile radius around Dallas
Special Ad Categories require a 15-mile minimum radius. Around Dallas that includes Irving, Mesquite, Richardson, Carrollton, Garland and DeSoto, while Rowlett, Coppell, Plano, Arlington and Grapevine and others need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Dallas
| Market | Population | Distance |
|---|---|---|
| Denton, TX | 131,000 | 35 mi northwest |
| Sherman, TX | 41,000 | 60 mi north |
Suggested Meta Ads setup for the Dallas area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Dallas + 15 mi
Covers Irving, Mesquite, Richardson, Carrollton, Garland and DeSoto; about 2.2 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Rowlett, Coppell, Plano, Arlington, Grapevine, Forney, Bedford, Lewisville, Wylie, Rockwall, Flower Mound, Allen, Mansfield, North Richland Hills, Frisco, Watauga, Keller, Fort Worth, McKinney and Burleson, bringing the included cities to about 4.9 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 27-market area, so the smaller cities in the area still see follow-up ads.