White-Label Microsoft Ads for Dallas, TX Agencies
Microsoft Ads run behind your brand for clients in Dallas and 26 nearby markets.
Microsoft Ads coverage around Dallas, TX
Around Dallas we serve 26 other markets within 35 miles, about 4.9 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 27 markets are in Texas.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Dallas, TX | Central | Anchor | major |
| Irving, TX | Central | 9 mi | mid |
| Mesquite, TX | Central | 12 mi | mid |
| Richardson, TX | Central | 12 mi | mid |
| Carrollton, TX | Central | 13 mi | mid |
| Garland, TX | Central | 13 mi | mid |
| DeSoto, TX | Central | 14 mi | small |
| Rowlett, TX | Central | 16 mi | small |
| Coppell, TX | Central | 17 mi | small market |
| Plano, TX | Central | 18 mi | large |
| Arlington, TX | Central | 18 mi | large |
| Grapevine, TX | Central | 19 mi | small |
| Forney, TX | Central | 20 mi | small market |
| Bedford, TX | Central | 20 mi | small market |
| Lewisville, TX | Central | 21 mi | mid |
| Wylie, TX | Central | 22 mi | small market |
| Rockwall, TX | Central | 23 mi | small market |
| Flower Mound, TX | Central | 23 mi | small |
| Allen, TX | Central | 23 mi | small |
| Mansfield, TX | Central | 25 mi | small |
| North Richland Hills, TX | Central | 25 mi | small |
| Frisco, TX | Central | 25 mi | mid |
| Watauga, TX | Central | 27 mi | small market |
| Keller, TX | Central | 28 mi | small market |
| Fort Worth, TX | Central | 30 mi | large |
| McKinney, TX | Central | 31 mi | mid |
| Burleson, TX | Central | 34 mi | small market |
Launching Microsoft Ads in the Dallas area
After a Google Import, we check that location settings cover the same 27 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Dallas area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Dallas, Irving, Mesquite, Richardson, Carrollton and Garland and 21 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Dallas.
Bid adjustments
Watch Dallas and Fort Worth separately; they hold most of the area’s population (about 1.3 million and 833,000).