White-Label Meta Ads Management for South Carolina Agencies
Meta Ads for your South Carolina clients across 25 markets, managed behind your brand.
Audience planning for Meta Ads in South Carolina
The 25 served markets in South Carolina with GeoNames population data add up to about 1.1 million residents, led by Columbia, Charleston and North Charleston.
| City size | Markets | Examples |
|---|---|---|
| 100K–250K | 3 | Columbia, Charleston and North Charleston |
| 50K–100K | 3 | Mount Pleasant, Rock Hill and Greenville |
| Under 50K | 19 | Summerville, Sumter, Goose Creek, Hilton Head Island and Florence |
South Carolina market clusters for radius targeting
Clusters anchored in South Carolina (markets within 35 miles), with how many fall inside the 15-mile minimum radius for Special Ad Categories.
| Cluster | Markets | Combined population | Within 15 mi |
|---|---|---|---|
| Charleston area | 6 | 430,000 | 3 of 5 |
| Greenville area | 8 | 240,000 | 4 of 7 |
| Spartanburg area | 5 | 177,000 | 0 of 4 |
| Anderson area | 6 | 174,000 | 0 of 5 |
| Beaufort area | 3 | 199,000 | 0 of 2 |
Population inside a 25-mile radius of South Carolina markets
Residents of the city itself, then of every served market inside 25 miles, from GeoNames figures.
| Market | City population | Served markets within 25 mi | Closest served markets |
|---|---|---|---|
| Columbia | 134,000 | 154,000 | Lexington |
| Charleston | 133,000 | 430,000 | Mount Pleasant, North Charleston, Hanahan |
| North Charleston | 108,000 | 430,000 | Hanahan, Charleston, Mount Pleasant |
| Mount Pleasant | 81,000 | 430,000 | Charleston, North Charleston, Hanahan |
| Rock Hill | 72,000 | 899,000 | Charlotte |
| Greenville | 65,000 | 160,000 | Mauldin, Greer, Simpsonville |
| Summerville | 49,000 | 430,000 | Goose Creek, Hanahan, North Charleston |
| Sumter | 41,000 | 41,000 | none within 25 mi |
| Goose Creek | 41,000 | 430,000 | Hanahan, Summerville, North Charleston |
| Hilton Head Island | 41,000 | 199,000 | Beaufort, Savannah |
| Florence | 38,000 | 38,000 | none within 25 mi |
| Spartanburg | 38,000 | 112,000 | Greer, Simpsonville, Mauldin |
Suggested Meta Ads setup in South Carolina
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
City-only audiences
Columbia (~134,000), Charleston (~133,000) and North Charleston (~108,000) are large enough to start with city targeting alone.
Radius audiences
For the 19 smaller markets, use a radius that pulls in nearby served cities, e.g. Summerville → Goose Creek (9 mi), Sumter → Florence (38 mi) and Goose Creek → Hanahan (4 mi).
Statewide retargeting
One retargeting audience across all 25 South Carolina markets keeps follow-up ads running even where prospecting audiences are small.