White-Label Meta Ads for Charleston, SC Agencies
Meta Ads run behind your brand for clients in Charleston and 5 nearby markets.
How the Charleston audience grows with radius
Charleston, SC is a mid-size city (100K–250K residents) with roughly 133,000 residents (GeoNames). Together with the 5 served markets around it, the area totals about 430,000 residents.
The largest neighboring market is North Charleston, SC (about 108,000), 6 miles northwest of Charleston. All 6 markets are in South Carolina.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Mount Pleasant | 81,000 | 4 mi | 214,000 |
| North Charleston | 108,000 | 6 mi | 322,000 |
| Hanahan | 18,000 | 11 mi | 340,000 |
| Goose Creek | 41,000 | 15 mi | 381,000 |
| Summerville | 49,000 | 22 mi | 430,000 |
15-mile radius around Charleston
Special Ad Categories require a 15-mile minimum radius. Around Charleston that includes Mount Pleasant, North Charleston and Hanahan, while Goose Creek and Summerville need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Charleston
| Market | Population | Distance |
|---|---|---|
| Savannah, GA | 146,000 | 83 mi southwest |
| Sumter, SC | 41,000 | 83 mi north |
| Hilton Head Island, SC | 41,000 | 62 mi southwest |
| Myrtle Beach, SC | 31,000 | 87 mi northeast |
| Beaufort, SC | 13,000 | 49 mi southwest |
Suggested Meta Ads setup for the Charleston area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Charleston + 15 mi
Covers Mount Pleasant, North Charleston and Hanahan; about 340,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Goose Creek and Summerville, bringing the included cities to about 430,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 6-market area, so the smaller cities in the area still see follow-up ads.