White-Label Google Ads for Charleston, SC Agencies
Google Ads run behind your brand for clients in Charleston and 5 nearby markets.
Location targeting around Charleston, SC
We serve 5 other markets within 35 miles of Charleston, SC. A 25-mile radius around Charleston reaches all of them; the farthest is Summerville, SC, 22 miles northwest. All 6 markets are in South Carolina.
For a client with one location in Charleston, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (Mount Pleasant, North Charleston and Hanahan) and test the outer ring (Goose Creek and Summerville) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Charleston | Suggested ring | State |
|---|---|---|---|
| Mount Pleasant, SC | 4 mi east | Core radius | Same state |
| North Charleston, SC | 6 mi northwest | Core radius | Same state |
| Hanahan, SC | 11 mi northwest | Core radius | Same state |
| Goose Creek, SC | 15 mi northwest | Outer ring | Same state |
| Summerville, SC | 22 mi northwest | Outer ring | Same state |
Scheduling and nearby areas
The whole Charleston area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Beaufort (49 mi southwest), Savannah (83 mi southwest), Augusta (128 mi northwest) and Charlotte (177 mi north).
Suggested Google Ads setup for the Charleston area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Charleston core
Presence targeting on Charleston, Mount Pleasant, North Charleston and Hanahan (4 cities, farthest 11 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Goose Creek (15 mi) and Summerville (22 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Charleston and review the location report monthly for clicks from outside the area.