White-Label Microsoft Ads Management for South Carolina Agencies
Microsoft Ads for your South Carolina clients across 25 markets, managed behind your brand.
Adding Microsoft Ads for South Carolina clients
The largest South Carolina markets we serve are Columbia, Charleston and North Charleston, with Columbia at roughly 134,000 residents. The 19 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several South Carolina markets sit within 30 miles of served markets in North Carolina and Georgia. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
South Carolina markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 25 | Columbia, Charleston, North Charleston, Mount Pleasant, Rock Hill and Greenville … |
South Carolina markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| North Augusta | Augusta, GA | 2 mi south |
| Aiken | Augusta, GA | 16 mi southwest |
| Hilton Head Island | Savannah, GA | 22 mi west |
| Rock Hill | Charlotte, NC | 23 mi northeast |
| Beaufort | Savannah, GA | 35 mi southwest |
| Spartanburg | Gastonia, NC | 47 mi northeast |
| Greer | Asheville, NC | 49 mi north |
| Greenwood | Augusta, GA | 51 mi south |
| Greenville | Asheville, NC | 52 mi north |
| Easley | Asheville, NC | 53 mi north |
Suggested Microsoft Ads setup in South Carolina
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Columbia, Charleston and North Charleston, where most of the state’s listed population is.
Combine small markets
Group the 19 smaller markets into shared campaigns.
State lines
Served markets in North Carolina and Georgia are within 30 miles of some South Carolina cities; include or exclude them on purpose.