White-Label Microsoft Ads Management for Maryland Agencies
Microsoft Ads for your Maryland clients across 20 markets, managed behind your brand.
Adding Microsoft Ads for Maryland clients
The largest Maryland markets we serve are Baltimore, Columbia and Germantown, with Baltimore at roughly 622,000 residents. The 12 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Maryland markets sit within 30 miles of served markets in Virginia, Washington, DC, West Virginia and Pennsylvania. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Maryland markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 20 | Baltimore, Columbia, Germantown, Silver Spring, Frederick and Gaithersburg … |
Maryland markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Takoma Park | Washington, DC | 6 mi south |
| Hyattsville | Washington, DC | 6 mi southwest |
| Silver Spring | Washington, DC | 7 mi south |
| College Park | Washington, DC | 8 mi southwest |
| Greenbelt | Washington, DC | 11 mi southwest |
| Rockville | Falls Church, VA | 14 mi south |
| Bowie | Washington, DC | 17 mi west |
| Laurel | Washington, DC | 17 mi southwest |
| Gaithersburg | Falls Church, VA | 18 mi south |
| Hagerstown | Martinsburg, WV | 18 mi southwest |
Suggested Microsoft Ads setup in Maryland
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Baltimore, Columbia and Germantown, where most of the state’s listed population is.
Combine small markets
Group the 12 smaller markets into shared campaigns.
State lines
Served markets in Virginia, Washington, DC, West Virginia and Pennsylvania are within 30 miles of some Maryland cities; include or exclude them on purpose.