White-Label Microsoft Ads for Frederick, MD Agencies
Microsoft Ads run behind your brand for clients in Frederick and 7 nearby markets.
Microsoft Ads coverage around Frederick, MD
Around Frederick we serve 7 other markets within 35 miles, about 467,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Martinsburg, WV is in West Virginia. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Frederick, MD | Eastern | Anchor | small |
| Germantown, MD | Eastern | 18 mi | small |
| Gaithersburg, MD | Eastern | 22 mi | small |
| Hagerstown, MD | Eastern | 23 mi | small market |
| Westminster, MD | Eastern | 25 mi | small market |
| Rockville, MD | Eastern | 27 mi | small |
| Martinsburg, WV | Eastern | 30 mi | small market |
| Columbia, MD | Eastern | 33 mi | small |
Launching Microsoft Ads in the Frederick area
After a Google Import, we check that location settings cover the same 8 markets with “people in” targeting.
Markets just beyond the Frederick area
| Market | Distance | Time zone |
|---|---|---|
| Silver Spring, MD | 36 mi southeast | Eastern |
| Takoma Park, MD | 37 mi southeast | Eastern |
| Laurel, MD | 37 mi southeast | Eastern |
| Chambersburg, PA | 39 mi north | Eastern |
| Falls Church, VA | 39 mi south | Eastern |
Suggested Microsoft Ads setup for the Frederick area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Frederick, Germantown, Gaithersburg, Hagerstown, Westminster and Rockville and 2 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Frederick, with exclusions for West Virginia if needed.
Bid adjustments
Watch Frederick and Columbia separately; they hold most of the area’s population (about 69,000 and 100,000).