White-Label Microsoft Ads for Washington, DC Agencies
Microsoft Ads run behind your brand for clients in Washington and 17 nearby markets.
Microsoft Ads coverage around Washington, DC
Around Washington we serve 17 other markets within 35 miles, about 1.5 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Takoma Park, MD, Alexandria, VA, Hyattsville, MD, Silver Spring, MD, Falls Church, VA, College Park, MD, Greenbelt, MD, Rockville, MD, Fairfax, VA, Bowie, MD, Laurel, MD, Gaithersburg, MD, Germantown, MD, Manassas Park, VA, Manassas, VA, Columbia, MD and Annapolis, MD are in Maryland and Virginia. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Washington, DC | Eastern | Anchor | large |
| Takoma Park, MD | Eastern | 6 mi | small market |
| Alexandria, VA | Eastern | 6 mi | mid |
| Hyattsville, MD | Eastern | 6 mi | small market |
| Silver Spring, MD | Eastern | 7 mi | small |
| Falls Church, VA | Eastern | 7 mi | small market |
| College Park, MD | Eastern | 8 mi | small market |
| Greenbelt, MD | Eastern | 11 mi | small market |
| Rockville, MD | Eastern | 14 mi | small |
| Fairfax, VA | Eastern | 15 mi | small market |
| Bowie, MD | Eastern | 17 mi | small |
| Laurel, MD | Eastern | 17 mi | small market |
| Gaithersburg, MD | Eastern | 19 mi | small |
| Germantown, MD | Eastern | 23 mi | small |
| Manassas Park, VA | Eastern | 25 mi | small market |
| Manassas, VA | Eastern | 26 mi | small market |
| Columbia, MD | Eastern | 26 mi | small |
| Annapolis, MD | Eastern | 30 mi | small market |
Launching Microsoft Ads in the Washington area
After a Google Import, we check that location settings cover the same 18 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Washington area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Washington, Takoma Park, Alexandria, Hyattsville, Silver Spring and Falls Church and 12 more.
Location check
Confirm “people in” targeting and a 30-mile reach from Washington, with exclusions for Maryland and Virginia if needed.
Bid adjustments
Watch Washington and Alexandria separately; they hold most of the area’s population (about 602,000 and 154,000).