White-Label Microsoft Ads for Baltimore, MD Agencies
Microsoft Ads run behind your brand for clients in Baltimore and 12 nearby markets.
Microsoft Ads coverage around Baltimore, MD
Around Baltimore we serve 12 other markets within 35 miles, about 1.2 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 13 markets are in Maryland.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Baltimore, MD | Eastern | Anchor | large |
| Columbia, MD | Eastern | 13 mi | small |
| Laurel, MD | Eastern | 18 mi | small market |
| Annapolis, MD | Eastern | 22 mi | small market |
| Greenbelt, MD | Eastern | 24 mi | small market |
| Bowie, MD | Eastern | 25 mi | small |
| College Park, MD | Eastern | 28 mi | small market |
| Westminster, MD | Eastern | 28 mi | small market |
| Hyattsville, MD | Eastern | 29 mi | small market |
| Takoma Park, MD | Eastern | 30 mi | small market |
| Silver Spring, MD | Eastern | 30 mi | small |
| Rockville, MD | Eastern | 32 mi | small |
| Gaithersburg, MD | Eastern | 33 mi | small |
Launching Microsoft Ads in the Baltimore area
After a Google Import, we check that location settings cover the same 13 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Baltimore area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Baltimore, Columbia, Laurel, Annapolis, Greenbelt and Bowie and 7 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Baltimore.
Bid adjustments
Watch Baltimore and Columbia separately; they hold most of the area’s population (about 622,000 and 100,000).