White-Label Google Ads for Baltimore, MD Agencies
Google Ads run behind your brand for clients in Baltimore and 12 nearby markets.
Location targeting around Baltimore, MD
We serve 12 other markets within 35 miles of Baltimore, MD. A 35-mile radius around Baltimore reaches all of them; the farthest is Gaithersburg, MD, 33 miles west. All 13 markets are in Maryland.
For a client with one location in Baltimore, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Columbia) and test the outer ring (Laurel, Annapolis, Greenbelt, Bowie, College Park and Westminster and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Baltimore | Suggested ring | State |
|---|---|---|---|
| Columbia, MD | 13 mi west | Core radius | Same state |
| Laurel, MD | 18 mi southwest | Outer ring | Same state |
| Annapolis, MD | 22 mi south | Outer ring | Same state |
| Greenbelt, MD | 24 mi southwest | Outer ring | Same state |
| Bowie, MD | 25 mi south | Outer ring | Same state |
| College Park, MD | 28 mi southwest | Outer ring | Same state |
| Westminster, MD | 28 mi northwest | Outer ring | Same state |
| Hyattsville, MD | 29 mi southwest | Outer ring | Same state |
| Takoma Park, MD | 30 mi southwest | Outer ring | Same state |
| Silver Spring, MD | 30 mi southwest | Outer ring | Same state |
| Rockville, MD | 32 mi southwest | Outer ring | Same state |
| Gaithersburg, MD | 33 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Baltimore area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Washington (36 mi southwest), Frederick (44 mi west), Easton (46 mi southeast) and Newark (53 mi northeast).
Suggested Google Ads setup for the Baltimore area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Baltimore core
Presence targeting on Baltimore and Columbia (2 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Laurel (18 mi), Annapolis (22 mi), Greenbelt (24 mi), Bowie (25 mi), College Park (28 mi), Westminster (28 mi), Hyattsville (29 mi), Takoma Park (30 mi), Silver Spring (30 mi), Rockville (32 mi) and Gaithersburg (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Baltimore and review the location report monthly for clicks from outside the area.