White-Label Google Ads for Washington, DC Agencies
Google Ads run behind your brand for clients in Washington and 17 nearby markets.
Location targeting around Washington, DC
We serve 17 other markets within 35 miles of Washington, DC. A 30-mile radius around Washington reaches all of them; the farthest is Annapolis, MD, 30 miles east. This area crosses state lines: Takoma Park, MD, Alexandria, VA, Hyattsville, MD, Silver Spring, MD, Falls Church, VA, College Park, MD, Greenbelt, MD, Rockville, MD, Fairfax, VA, Bowie, MD, Laurel, MD, Gaithersburg, MD, Germantown, MD, Manassas Park, VA, Manassas, VA, Columbia, MD and Annapolis, MD are in Maryland and Virginia.
For a client with one location in Washington, we’d usually start with “Presence” targeting on the 9 markets inside 15 miles (Takoma Park, Alexandria, Hyattsville, Silver Spring, Falls Church, College Park, Greenbelt, Rockville and Fairfax) and test the outer ring (Bowie, Laurel, Gaithersburg, Germantown, Manassas Park and Manassas and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Washington | Suggested ring | State |
|---|---|---|---|
| Takoma Park, MD | 6 mi north | Core radius | Check licensing in MD |
| Alexandria, VA | 6 mi south | Core radius | Check licensing in VA |
| Hyattsville, MD | 6 mi northeast | Core radius | Check licensing in MD |
| Silver Spring, MD | 7 mi north | Core radius | Check licensing in MD |
| Falls Church, VA | 7 mi west | Core radius | Check licensing in VA |
| College Park, MD | 8 mi northeast | Core radius | Check licensing in MD |
| Greenbelt, MD | 11 mi northeast | Core radius | Check licensing in MD |
| Rockville, MD | 14 mi northwest | Core radius | Check licensing in MD |
| Fairfax, VA | 15 mi west | Core radius | Check licensing in VA |
| Bowie, MD | 17 mi east | Outer ring | Check licensing in MD |
| Laurel, MD | 17 mi northeast | Outer ring | Check licensing in MD |
| Gaithersburg, MD | 19 mi northwest | Outer ring | Check licensing in MD |
| Germantown, MD | 23 mi northwest | Outer ring | Check licensing in MD |
| Manassas Park, VA | 25 mi west | Outer ring | Check licensing in VA |
| Manassas, VA | 26 mi southwest | Outer ring | Check licensing in VA |
| Columbia, MD | 26 mi northeast | Outer ring | Check licensing in MD |
| Annapolis, MD | 30 mi east | Outer ring | Check licensing in MD |
Scheduling and nearby areas
The whole Washington area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Manassas (26 mi southwest), Baltimore (36 mi northeast), Frederick (41 mi northwest) and Fredericksburg (47 mi southwest).
Suggested Google Ads setup for the Washington area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Washington core
Presence targeting on Washington, Takoma Park, Alexandria, Hyattsville, Silver Spring, Falls Church, College Park, Greenbelt, Rockville and Fairfax (10 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Bowie (17 mi), Laurel (17 mi), Gaithersburg (19 mi), Germantown (23 mi), Manassas Park (25 mi), Manassas (26 mi), Columbia (26 mi) and Annapolis (30 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Maryland and Virginia, exclude Takoma Park, Alexandria, Hyattsville, Silver Spring, Falls Church, College Park, Greenbelt, Rockville, Fairfax, Bowie, Laurel, Gaithersburg, Germantown, Manassas Park, Manassas, Columbia and Annapolis.