White-Label Google Ads for Manassas, VA Agencies
Google Ads run behind your brand for clients in Manassas and 13 nearby markets.
Location targeting around Manassas, VA
We serve 13 other markets within 35 miles of Manassas, VA. A 35-mile radius around Manassas reaches all of them; the farthest is College Park, MD, 33 miles northeast. This area crosses state lines: Washington, DC, Rockville, MD, Silver Spring, MD, Takoma Park, MD, Gaithersburg, MD, Germantown, MD, Hyattsville, MD and College Park, MD are in Washington, DC and Maryland.
For a client with one location in Manassas, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Manassas Park and Fairfax) and test the outer ring (Falls Church, Alexandria, Washington, Rockville, Silver Spring and Takoma Park and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Manassas | Suggested ring | State |
|---|---|---|---|
| Manassas Park, VA | 2 mi north | Core radius | Same state |
| Fairfax, VA | 11 mi northeast | Core radius | Same state |
| Falls Church, VA | 19 mi northeast | Outer ring | Same state |
| Alexandria, VA | 23 mi east | Outer ring | Same state |
| Washington, DC | 26 mi northeast | Outer ring | Check licensing in DC |
| Rockville, MD | 29 mi northeast | Outer ring | Check licensing in MD |
| Silver Spring, MD | 29 mi northeast | Outer ring | Check licensing in MD |
| Takoma Park, MD | 30 mi northeast | Outer ring | Check licensing in MD |
| Gaithersburg, MD | 31 mi northeast | Outer ring | Check licensing in MD |
| Fredericksburg, VA | 31 mi south | Outer ring | Same state |
| Germantown, MD | 31 mi north | Outer ring | Check licensing in MD |
| Hyattsville, MD | 32 mi northeast | Outer ring | Check licensing in MD |
| College Park, MD | 33 mi northeast | Outer ring | Check licensing in MD |
Scheduling and nearby areas
The whole Manassas area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Washington (26 mi northeast), Fredericksburg (31 mi south), Frederick (46 mi north) and Baltimore (59 mi northeast).
Suggested Google Ads setup for the Manassas area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Manassas core
Presence targeting on Manassas, Manassas Park and Fairfax (3 cities, farthest 11 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Falls Church (19 mi), Alexandria (23 mi), Washington (26 mi), Rockville (29 mi), Silver Spring (29 mi), Takoma Park (30 mi), Gaithersburg (31 mi), Fredericksburg (31 mi), Germantown (31 mi), Hyattsville (32 mi) and College Park (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Washington, DC and Maryland, exclude Washington, Rockville, Silver Spring, Takoma Park, Gaithersburg, Germantown, Hyattsville and College Park.