White-Label Microsoft Ads for Newark, DE Agencies
Microsoft Ads run behind your brand for clients in Newark and 5 nearby markets.
Microsoft Ads coverage around Newark, DE
Around Newark we serve 5 other markets within 35 miles, about 185,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Coatesville, PA and Chester, PA are in Pennsylvania. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Newark, DE | Eastern | Anchor | small market |
| Wilmington, DE | Eastern | 12 mi | small |
| Middletown, DE | Eastern | 16 mi | small market |
| Coatesville, PA | Eastern | 21 mi | small market |
| Chester, PA | Eastern | 24 mi | small market |
| Smyrna, DE | Eastern | 28 mi | small market |
Launching Microsoft Ads in the Newark area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Newark area
| Market | Distance | Time zone |
|---|---|---|
| Philadelphia, PA | 36 mi northeast | Eastern |
| Norristown, PA | 37 mi northeast | Eastern |
| Camden, NJ | 37 mi northeast | Eastern |
| Dover, DE | 38 mi south | Eastern |
| Lancaster, PA | 38 mi northwest | Eastern |
| Pottstown, PA | 39 mi north | Eastern |
| Vineland, NJ | 41 mi east | Eastern |
Suggested Microsoft Ads setup for the Newark area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Newark, Wilmington, Middletown, Coatesville, Chester and Smyrna.
Location check
Confirm “people in” targeting and a 30-mile reach from Newark, with exclusions for Pennsylvania if needed.
Bid adjustments
Watch Newark and Wilmington separately; they hold most of the area’s population (about 34,000 and 72,000).