White-Label Microsoft Ads for Philadelphia, PA Agencies
Microsoft Ads run behind your brand for clients in Philadelphia and 10 nearby markets.
Microsoft Ads coverage around Philadelphia, PA
Around Philadelphia we serve 10 other markets within 35 miles, about 2.1 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Camden, NJ, Cherry Hill, NJ, Mount Laurel, NJ, Wilmington, DE, Trenton, NJ, Hamilton, NJ and Vineland, NJ are in New Jersey and Delaware. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Philadelphia, PA | Eastern | Anchor | major |
| Camden, NJ | Eastern | 3 mi | small |
| Cherry Hill, NJ | Eastern | 7 mi | small |
| Chester, PA | Eastern | 12 mi | small market |
| Mount Laurel, NJ | Eastern | 15 mi | small market |
| Norristown, PA | Eastern | 15 mi | small market |
| Wilmington, DE | Eastern | 25 mi | small |
| Trenton, NJ | Eastern | 29 mi | small |
| Pottstown, PA | Eastern | 33 mi | small market |
| Hamilton, NJ | Eastern | 33 mi | n/a |
| Vineland, NJ | Eastern | 33 mi | small |
Launching Microsoft Ads in the Philadelphia area
After a Google Import, we check that location settings cover the same 11 markets with “people in” targeting.
Markets just beyond the Philadelphia area
| Market | Distance | Time zone |
|---|---|---|
| Coatesville, PA | 35 mi west | Eastern |
| Newark, DE | 36 mi southwest | Eastern |
Suggested Microsoft Ads setup for the Philadelphia area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Philadelphia, Camden, Cherry Hill, Chester, Mount Laurel and Norristown and 5 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Philadelphia, with exclusions for New Jersey and Delaware if needed.
Bid adjustments
Watch Philadelphia and Trenton separately; they hold most of the area’s population (about 1.6 million and 84,000).