White-Label Meta Ads for Philadelphia, PA Agencies
Meta Ads run behind your brand for clients in Philadelphia and 10 nearby markets.
How the Philadelphia audience grows with radius
Philadelphia, PA is a major metro (1M+ residents) with roughly 1.6 million residents (GeoNames). Together with the 10 served markets around it, the area totals about 2.1 million residents.
The largest neighboring market is Trenton, NJ (about 84,000), 29 miles northeast of Philadelphia. This area crosses state lines: Camden, NJ, Cherry Hill, NJ, Mount Laurel, NJ, Wilmington, DE, Trenton, NJ, Hamilton, NJ and Vineland, NJ are in New Jersey and Delaware.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Camden | 76,000 | 3 mi | 1.6 million |
| Cherry Hill | 70,000 | 7 mi | 1.7 million |
| Chester | 34,000 | 12 mi | 1.7 million |
| Mount Laurel | 42,000 | 15 mi | 1.8 million |
| Norristown | 34,000 | 15 mi | 1.8 million |
| Wilmington | 72,000 | 25 mi | 1.9 million |
| Trenton | 84,000 | 29 mi | 2.0 million |
| Pottstown | 23,000 | 33 mi | 2.0 million |
| Hamilton | n/a | 33 mi | 2.0 million |
| Vineland | 61,000 | 33 mi | 2.1 million |
15-mile radius around Philadelphia
Special Ad Categories require a 15-mile minimum radius. Around Philadelphia that includes Camden, Cherry Hill, Chester, Mount Laurel and Norristown, while Wilmington, Trenton, Pottstown, Hamilton and Vineland need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Philadelphia
| Market | Population | Distance |
|---|---|---|
| New York City, NY | 8.2 million | 81 mi northeast |
| Baltimore, MD | 622,000 | 90 mi southwest |
| Newark, NJ | 282,000 | 75 mi northeast |
| Jersey City, NJ | 264,000 | 78 mi northeast |
| Paterson, NJ | 148,000 | 85 mi northeast |
| Elizabeth, NJ | 129,000 | 70 mi northeast |
Suggested Meta Ads setup for the Philadelphia area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Philadelphia + 15 mi
Covers Camden, Cherry Hill, Chester, Mount Laurel and Norristown; about 1.8 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Wilmington, Trenton, Pottstown, Hamilton and Vineland, bringing the included cities to about 2.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 11-market area, so the smaller cities in the area still see follow-up ads.