White-Label Google Ads for Philadelphia, PA Agencies
Google Ads run behind your brand for clients in Philadelphia and 10 nearby markets.
Location targeting around Philadelphia, PA
We serve 10 other markets within 35 miles of Philadelphia, PA. A 35-mile radius around Philadelphia reaches all of them; the farthest is Vineland, NJ, 33 miles south. This area crosses state lines: Camden, NJ, Cherry Hill, NJ, Mount Laurel, NJ, Wilmington, DE, Trenton, NJ, Hamilton, NJ and Vineland, NJ are in New Jersey and Delaware.
For a client with one location in Philadelphia, we’d usually start with “Presence” targeting on the 5 markets inside 15 miles (Camden, Cherry Hill, Chester, Mount Laurel and Norristown) and test the outer ring (Wilmington, Trenton, Pottstown, Hamilton and Vineland) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Philadelphia | Suggested ring | State |
|---|---|---|---|
| Camden, NJ | 3 mi southeast | Core radius | Check licensing in NJ |
| Cherry Hill, NJ | 7 mi east | Core radius | Check licensing in NJ |
| Chester, PA | 12 mi southwest | Core radius | Same state |
| Mount Laurel, NJ | 15 mi east | Core radius | Check licensing in NJ |
| Norristown, PA | 15 mi northwest | Core radius | Same state |
| Wilmington, DE | 25 mi southwest | Outer ring | Check licensing in DE |
| Trenton, NJ | 29 mi northeast | Outer ring | Check licensing in NJ |
| Pottstown, PA | 33 mi northwest | Outer ring | Same state |
| Hamilton, NJ | 33 mi northeast | Outer ring | Check licensing in NJ |
| Vineland, NJ | 33 mi south | Outer ring | Check licensing in NJ |
Scheduling and nearby areas
The whole Philadelphia area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Trenton (29 mi northeast), Vineland (33 mi south), Newark (36 mi southwest) and Reading (48 mi northwest).
Suggested Google Ads setup for the Philadelphia area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Philadelphia core
Presence targeting on Philadelphia, Camden, Cherry Hill, Chester, Mount Laurel and Norristown (6 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Wilmington (25 mi), Trenton (29 mi), Pottstown (33 mi), Hamilton (33 mi) and Vineland (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in New Jersey and Delaware, exclude Camden, Cherry Hill, Mount Laurel, Wilmington, Trenton, Hamilton and Vineland.