White-Label Microsoft Ads for Reading, PA Agencies
Microsoft Ads run behind your brand for clients in Reading and 7 nearby markets.
Microsoft Ads coverage around Reading, PA
Around Reading we serve 7 other markets within 35 miles, about 377,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 8 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Reading, PA | Eastern | Anchor | small |
| Pottstown, PA | Eastern | 16 mi | small market |
| Coatesville, PA | Eastern | 25 mi | small market |
| Lebanon, PA | Eastern | 26 mi | small market |
| Pottsville, PA | Eastern | 28 mi | small market |
| Lancaster, PA | Eastern | 29 mi | small |
| Allentown, PA | Eastern | 30 mi | mid |
| Norristown, PA | Eastern | 34 mi | small market |
Launching Microsoft Ads in the Reading area
After a Google Import, we check that location settings cover the same 8 markets with “people in” targeting.
Markets just beyond the Reading area
| Market | Distance | Time zone |
|---|---|---|
| Bethlehem, PA | 35 mi northeast | Eastern |
| Hazleton, PA | 43 mi north | Eastern |
| Easton, PA | 44 mi northeast | Eastern |
| Chester, PA | 45 mi southeast | Eastern |
| Wilmington, DE | 45 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Reading area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Reading, Pottstown, Coatesville, Lebanon, Pottsville and Lancaster and 2 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Reading.
Bid adjustments
Watch Reading and Allentown separately; they hold most of the area’s population (about 88,000 and 120,000).