White-Label Microsoft Ads for Allentown, PA Agencies
Microsoft Ads run behind your brand for clients in Allentown and 5 nearby markets.
Microsoft Ads coverage around Allentown, PA
Around Allentown we serve 5 other markets within 35 miles, about 367,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 6 markets are in Pennsylvania.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Allentown, PA | Eastern | Anchor | mid |
| Bethlehem, PA | Eastern | 6 mi | small |
| Easton, PA | Eastern | 15 mi | small market |
| Pottstown, PA | Eastern | 26 mi | small market |
| Reading, PA | Eastern | 30 mi | small |
| Norristown, PA | Eastern | 35 mi | small market |
Launching Microsoft Ads in the Allentown area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Allentown area
| Market | Distance | Time zone |
|---|---|---|
| Hazleton, PA | 35 mi northwest | Eastern |
| Pottsville, PA | 37 mi west | Eastern |
| Coatesville, PA | 47 mi south | Eastern |
| Trenton, NJ | 48 mi southeast | Eastern |
| Philadelphia, PA | 48 mi south | Eastern |
| Wilkes-Barre, PA | 49 mi northwest | Eastern |
| Camden, NJ | 51 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Allentown area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Allentown, Bethlehem, Easton, Pottstown, Reading and Norristown.
Location check
Confirm “people in” targeting and a 35-mile reach from Allentown.
Bid adjustments
Watch Allentown and Reading separately; they hold most of the area’s population (about 120,000 and 88,000).