White-Label Microsoft Ads Management for Pennsylvania Agencies
Microsoft Ads for your Pennsylvania clients across 36 markets, managed behind your brand.
Adding Microsoft Ads for Pennsylvania clients
The largest Pennsylvania markets we serve are Philadelphia, Pittsburgh and Allentown, with Philadelphia at roughly 1.6 million residents. The 28 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Pennsylvania markets sit within 30 miles of served markets in New Jersey, Delaware, Ohio, Maryland and West Virginia. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Pennsylvania markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 36 | Philadelphia, Pittsburgh, Allentown, Erie, Reading and Scranton … |
Pennsylvania markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Philadelphia | Camden, NJ | 3 mi southeast |
| Chester | Wilmington, DE | 12 mi southwest |
| Hermitage | Youngstown, OH | 14 mi southwest |
| New Castle | Youngstown, OH | 17 mi northwest |
| Norristown | Camden, NJ | 18 mi southeast |
| Chambersburg | Hagerstown, MD | 21 mi south |
| Coatesville | Newark, DE | 21 mi south |
| Uniontown | Morgantown, WV | 23 mi southwest |
| Beaver Falls | Weirton, WV | 27 mi southwest |
| York | Westminster, MD | 30 mi southwest |
Suggested Microsoft Ads setup in Pennsylvania
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Philadelphia, Pittsburgh and Allentown, where most of the state’s listed population is.
Combine small markets
Group the 28 smaller markets into shared campaigns.
State lines
Served markets in New Jersey, Delaware, Ohio, Maryland and West Virginia are within 30 miles of some Pennsylvania cities; include or exclude them on purpose.
Microsoft Ads market areas in Pennsylvania
- Philadelphia area11 markets
- Pittsburgh area6 markets
- Allentown area6 markets
- Reading area8 markets
- Scranton area3 markets
- Lancaster area6 markets
- Harrisburg area4 markets
- Altoona area3 markets
- State College area3 markets
- Williamsport area3 markets
- Hazleton area3 markets
- Johnstown area3 markets
- Meadville area3 markets
- Sunbury area3 markets
- Beaver Falls area6 markets