White-Label Microsoft Ads for Pittsburgh, PA Agencies
Microsoft Ads run behind your brand for clients in Pittsburgh and 5 nearby markets.
Microsoft Ads coverage around Pittsburgh, PA
Around Pittsburgh we serve 5 other markets within 35 miles, about 369,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Weirton, WV is in West Virginia. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Pittsburgh, PA | Eastern | Anchor | large |
| McKeesport, PA | Eastern | 9 mi | small market |
| Jeannette, PA | Eastern | 21 mi | small market |
| Beaver Falls, PA | Eastern | 27 mi | small market |
| Weirton, WV | Eastern | 31 mi | small market |
| Latrobe, PA | Eastern | 33 mi | small market |
Launching Microsoft Ads in the Pittsburgh area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Pittsburgh area
| Market | Distance | Time zone |
|---|---|---|
| Uniontown, PA | 40 mi south | Eastern |
| New Castle, PA | 43 mi northwest | Eastern |
| Wheeling, WV | 46 mi southwest | Eastern |
| Moundsville, WV | 53 mi southwest | Eastern |
| Morgantown, WV | 56 mi south | Eastern |
| Youngstown, OH | 57 mi northwest | Eastern |
| Johnstown, PA | 57 mi east | Eastern |
Suggested Microsoft Ads setup for the Pittsburgh area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Pittsburgh, McKeesport, Jeannette, Beaver Falls, Weirton and Latrobe.
Location check
Confirm “people in” targeting and a 35-mile reach from Pittsburgh, with exclusions for West Virginia if needed.
Bid adjustments
Watch Pittsburgh and McKeesport separately; they hold most of the area’s population (about 304,000 and 19,000).