White-Label Microsoft Ads for Morgantown, WV Agencies
Microsoft Ads run behind your brand for clients in Morgantown and 5 nearby markets.
Microsoft Ads coverage around Morgantown, WV
Around Morgantown we serve 5 other markets within 35 miles, about 86,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Uniontown, PA is in Pennsylvania. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Morgantown, WV | Eastern | Anchor | small market |
| Fairmont, WV | Eastern | 14 mi | small market |
| Uniontown, PA | Eastern | 23 mi | small market |
| Shinnston, WV | Eastern | 24 mi | small market |
| Bridgeport, WV | Eastern | 29 mi | small market |
| Clarksburg, WV | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Morgantown area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Morgantown area
| Market | Distance | Time zone |
|---|---|---|
| Moundsville, WV | 46 mi northwest | Eastern |
| McKeesport, PA | 50 mi north | Eastern |
| Wheeling, WV | 50 mi northwest | Eastern |
| Jeannette, PA | 52 mi north | Eastern |
| Pittsburgh, PA | 56 mi north | Eastern |
| Latrobe, PA | 57 mi northeast | Eastern |
| Cumberland, MD | 64 mi east | Eastern |
Suggested Microsoft Ads setup for the Morgantown area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Morgantown, Fairmont, Uniontown, Shinnston, Bridgeport and Clarksburg.
Location check
Confirm “people in” targeting and a 35-mile reach from Morgantown, with exclusions for Pennsylvania if needed.
Bid adjustments
Watch Morgantown and Fairmont separately; they hold most of the area’s population (about 31,000 and 19,000).