White-Label Microsoft Ads Management for West Virginia Agencies
Microsoft Ads for your West Virginia clients across 20 markets, managed behind your brand.
Adding Microsoft Ads for West Virginia clients
The largest West Virginia markets we serve are Charleston, Huntington and Parkersburg, with Charleston at roughly 50,000 residents. The 20 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several West Virginia markets sit within 30 miles of served markets in Kentucky, Pennsylvania, Maryland and Virginia. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
West Virginia markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 20 | Charleston, Huntington, Parkersburg, Morgantown, Wheeling and Weirton … |
West Virginia markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Huntington | Ashland, KY | 11 mi west |
| Martinsburg | Hagerstown, MD | 18 mi northeast |
| Morgantown | Uniontown, PA | 23 mi northeast |
| Weirton | Beaver Falls, PA | 27 mi northeast |
| Hurricane | Ashland, KY | 34 mi west |
| Fairmont | Uniontown, PA | 37 mi northeast |
| Bluefield | Radford, VA | 37 mi east |
| Nitro | Ashland, KY | 43 mi west |
| St. Albans | Ashland, KY | 44 mi west |
| Wheeling | Pittsburgh, PA | 46 mi northeast |
Suggested Microsoft Ads setup in West Virginia
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Charleston, Huntington and Parkersburg, where most of the state’s listed population is.
Combine small markets
Group the 20 smaller markets into shared campaigns.
State lines
Served markets in Kentucky, Pennsylvania, Maryland and Virginia are within 30 miles of some West Virginia cities; include or exclude them on purpose.