White-Label Microsoft Ads for Charleston, WV Agencies
Microsoft Ads run behind your brand for clients in Charleston and 5 nearby markets.
Microsoft Ads coverage around Charleston, WV
Around Charleston we serve 5 other markets within 35 miles, about 95,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 6 markets are in West Virginia.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Charleston, WV | Eastern | Anchor | small market |
| South Charleston, WV | Eastern | 4 mi | small market |
| Dunbar, WV | Eastern | 6 mi | small market |
| St. Albans, WV | Eastern | 11 mi | small market |
| Nitro, WV | Eastern | 12 mi | small market |
| Hurricane, WV | Eastern | 22 mi | small market |
Launching Microsoft Ads in the Charleston area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Charleston area
| Market | Distance | Time zone |
|---|---|---|
| Huntington, WV | 44 mi west | Eastern |
| Beckley, WV | 46 mi southeast | Eastern |
| Ashland, KY | 55 mi west | Eastern |
| Parkersburg, WV | 63 mi north | Eastern |
| Vienna, WV | 68 mi north | Eastern |
| Bluefield, WV | 78 mi south | Eastern |
Suggested Microsoft Ads setup for the Charleston area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Charleston, South Charleston, Dunbar, St. Albans, Nitro and Hurricane.
Location check
Confirm “people in” targeting and a 25-mile reach from Charleston.
Bid adjustments
Watch Charleston and South Charleston separately; they hold most of the area’s population (about 50,000 and 13,000).