White-Label Microsoft Ads for Lancaster, OH Agencies
Microsoft Ads run behind your brand for clients in Lancaster and 4 nearby markets.
Microsoft Ads coverage around Lancaster, OH
Around Lancaster we serve 4 other markets within 35 miles, about 1.0 million residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 5 markets are in Ohio.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Lancaster, OH | Eastern | Anchor | small market |
| Newark, OH | Eastern | 26 mi | small market |
| Columbus, OH | Eastern | 27 mi | large |
| Grove City, OH | Eastern | 29 mi | small market |
| Upper Arlington, OH | Eastern | 31 mi | small market |
Launching Microsoft Ads in the Lancaster area
After a Google Import, we check that location settings cover the same 5 markets with “people in” targeting.
Markets just beyond the Lancaster area
| Market | Distance | Time zone |
|---|---|---|
| Hilliard, OH | 37 mi northwest | Eastern |
| Dublin, OH | 38 mi northwest | Eastern |
| Vienna, WV | 62 mi southeast | Eastern |
| Parkersburg, WV | 63 mi southeast | Eastern |
| Springfield, OH | 66 mi west | Eastern |
| Marion, OH | 67 mi northwest | Eastern |
| Mansfield, OH | 72 mi north | Eastern |
| Beavercreek, OH | 78 mi west | Eastern |
Suggested Microsoft Ads setup for the Lancaster area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Lancaster, Newark, Columbus, Grove City and Upper Arlington.
Location check
Confirm “people in” targeting and a 35-mile reach from Lancaster.
Bid adjustments
Watch Lancaster and Columbus separately; they hold most of the area’s population (about 40,000 and 850,000).