White-Label Microsoft Ads for Columbus, OH Agencies
Microsoft Ads run behind your brand for clients in Columbus and 6 nearby markets.
Microsoft Ads coverage around Columbus, OH
Around Columbus we serve 6 other markets within 35 miles, about 1.1 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 7 markets are in Ohio.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Columbus, OH | Eastern | Anchor | large |
| Upper Arlington, OH | Eastern | 4 mi | small market |
| Grove City, OH | Eastern | 7 mi | small market |
| Hilliard, OH | Eastern | 10 mi | small market |
| Dublin, OH | Eastern | 11 mi | small market |
| Lancaster, OH | Eastern | 27 mi | small market |
| Newark, OH | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Columbus area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Columbus area
| Market | Distance | Time zone |
|---|---|---|
| Springfield, OH | 43 mi west | Eastern |
| Marion, OH | 44 mi north | Eastern |
| Beavercreek, OH | 59 mi west | Eastern |
| Mansfield, OH | 61 mi northeast | Eastern |
| Dayton, OH | 65 mi west | Eastern |
| Kettering, OH | 65 mi west | Eastern |
Suggested Microsoft Ads setup for the Columbus area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Columbus, Upper Arlington, Grove City, Hilliard, Dublin and Lancaster and 1 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Columbus.
Bid adjustments
Watch Columbus and Newark separately; they hold most of the area’s population (about 850,000 and 48,000).