White-Label Meta Ads for Columbus, OH Agencies
Meta Ads run behind your brand for clients in Columbus and 6 nearby markets.
How the Columbus audience grows with radius
Columbus, OH is a large city (250K–1M residents) with roughly 850,000 residents (GeoNames). Together with the 6 served markets around it, the area totals about 1.1 million residents.
The largest neighboring market is Newark, OH (about 48,000), 32 miles east of Columbus. All 7 markets are in Ohio.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Upper Arlington | 35,000 | 4 mi | 885,000 |
| Grove City | 39,000 | 7 mi | 924,000 |
| Hilliard | 34,000 | 10 mi | 958,000 |
| Dublin | 45,000 | 11 mi | 1.0 million |
| Lancaster | 40,000 | 27 mi | 1.0 million |
| Newark | 48,000 | 32 mi | 1.1 million |
15-mile radius around Columbus
Special Ad Categories require a 15-mile minimum radius. Around Columbus that includes Upper Arlington, Grove City, Hilliard and Dublin, while Lancaster and Newark need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Columbus
| Market | Population | Distance |
|---|---|---|
| Dayton, OH | 141,000 | 65 mi west |
| Springfield, OH | 60,000 | 43 mi west |
| Kettering, OH | 56,000 | 65 mi west |
| Middletown, OH | 49,000 | 80 mi west |
| Mansfield, OH | 47,000 | 61 mi northeast |
| Beavercreek, OH | 46,000 | 59 mi west |
Suggested Meta Ads setup for the Columbus area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Columbus + 15 mi
Covers Upper Arlington, Grove City, Hilliard and Dublin; about 1.0 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Lancaster and Newark, bringing the included cities to about 1.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 7-market area, so the smaller cities in the area still see follow-up ads.