White-Label Google Ads for Columbus, OH Agencies
Google Ads run behind your brand for clients in Columbus and 6 nearby markets.
Location targeting around Columbus, OH
We serve 6 other markets within 35 miles of Columbus, OH. A 35-mile radius around Columbus reaches all of them; the farthest is Newark, OH, 32 miles east. All 7 markets are in Ohio.
For a client with one location in Columbus, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (Upper Arlington, Grove City, Hilliard and Dublin) and test the outer ring (Lancaster and Newark) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Columbus | Suggested ring | State |
|---|---|---|---|
| Upper Arlington, OH | 4 mi northwest | Core radius | Same state |
| Grove City, OH | 7 mi southwest | Core radius | Same state |
| Hilliard, OH | 10 mi northwest | Core radius | Same state |
| Dublin, OH | 11 mi northwest | Core radius | Same state |
| Lancaster, OH | 27 mi southeast | Outer ring | Same state |
| Newark, OH | 32 mi east | Outer ring | Same state |
Scheduling and nearby areas
The whole Columbus area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Lancaster (27 mi southeast), Newark (32 mi east), Marion (44 mi north) and Dayton (65 mi west).
Suggested Google Ads setup for the Columbus area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Columbus core
Presence targeting on Columbus, Upper Arlington, Grove City, Hilliard and Dublin (5 cities, farthest 11 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Lancaster (27 mi) and Newark (32 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Columbus and review the location report monthly for clicks from outside the area.