White-Label Microsoft Ads Management for Ohio Agencies
Microsoft Ads for your Ohio clients across 30 markets, managed behind your brand.
Adding Microsoft Ads for Ohio clients
The largest Ohio markets we serve are Columbus, Cleveland and Cincinnati, with Columbus at roughly 850,000 residents. The 15 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Ohio markets sit within 30 miles of served markets in Kentucky and Pennsylvania. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Ohio markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 30 | Columbus, Cleveland, Cincinnati, Toledo, Akron and Dayton … |
Ohio markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Cincinnati | Covington, KY | 3 mi south |
| Youngstown | Hermitage, PA | 14 mi northeast |
| Hamilton | Covington, KY | 22 mi south |
| Middletown | Covington, KY | 30 mi south |
| Toledo | Ypsilanti, MI | 40 mi north |
| Kettering | Covington, KY | 46 mi southwest |
| Canton | Weirton, WV | 49 mi southeast |
| Beavercreek | Covington, KY | 49 mi southwest |
| Dayton | Covington, KY | 50 mi south |
| Cuyahoga Falls | Hermitage, PA | 54 mi east |
Suggested Microsoft Ads setup in Ohio
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Columbus, Cleveland and Cincinnati, where most of the state’s listed population is.
Combine small markets
Group the 15 smaller markets into shared campaigns.
State lines
Served markets in Kentucky and Pennsylvania are within 30 miles of some Ohio cities; include or exclude them on purpose.