White-Label Microsoft Ads Management for Illinois Agencies
Microsoft Ads for your Illinois clients across 26 markets, managed behind your brand.
Adding Microsoft Ads for Illinois clients
The largest Illinois markets we serve are Chicago, Aurora and Rockford, with Chicago at roughly 2.7 million residents. The 1 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Illinois markets sit within 30 miles of served markets in Wisconsin and Indiana. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Illinois markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Central | 26 | Chicago, Aurora, Rockford, Joliet, Naperville and Springfield … |
Illinois markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Tinley Park | Hammond, IN | 15 mi east |
| Oak Lawn | Hammond, IN | 16 mi southeast |
| Rockford | Beloit, WI | 17 mi north |
| Orland Park | Hammond, IN | 19 mi east |
| Chicago | Hammond, IN | 20 mi southeast |
| Berwyn | Hammond, IN | 24 mi southeast |
| Oak Park | Hammond, IN | 25 mi southeast |
| Bolingbrook | Hammond, IN | 30 mi east |
| Joliet | Hammond, IN | 30 mi east |
| Downers Grove | Hammond, IN | 31 mi southeast |
Suggested Microsoft Ads setup in Illinois
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Chicago, Aurora and Rockford, where most of the state’s listed population is.
Combine small markets
Group the 1 smaller markets into shared campaigns.
State lines
Served markets in Wisconsin and Indiana are within 30 miles of some Illinois cities; include or exclude them on purpose.