White-Label Microsoft Ads for Bloomington, IL Agencies
Microsoft Ads run behind your brand for clients in Bloomington and 2 nearby markets.
Microsoft Ads coverage around Bloomington, IL
Around Bloomington we serve 2 other markets within 35 miles, about 248,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Illinois.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Bloomington, IL | Central | Anchor | small |
| Normal, IL | Central | 2 mi | small |
| Peoria, IL | Central | 34 mi | mid |
Launching Microsoft Ads in the Bloomington area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Bloomington area
| Market | Distance | Time zone |
|---|---|---|
| Decatur, IL | 45 mi south | Central |
| Champaign, IL | 47 mi southeast | Central |
| Springfield, IL | 58 mi southwest | Central |
| Joliet, IL | 86 mi northeast | Central |
Suggested Microsoft Ads setup for the Bloomington area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Bloomington, Normal and Peoria.
Location check
Confirm “people in” targeting and a 35-mile reach from Bloomington.
Bid adjustments
Watch Bloomington and Peoria separately; they hold most of the area’s population (about 78,000 and 115,000).