White-Label Microsoft Ads for Palatine, IL Agencies
Microsoft Ads run behind your brand for clients in Palatine and 17 nearby markets.
Microsoft Ads coverage around Palatine, IL
Around Palatine we serve 17 other markets within 35 miles, about 4.1 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Kenosha, WI is in Wisconsin. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Palatine, IL | Central | Anchor | small |
| Arlington Heights, IL | Central | 3 mi | small |
| Schaumburg, IL | Central | 6 mi | small |
| Des Plaines, IL | Central | 9 mi | small |
| Elgin, IL | Central | 14 mi | mid |
| Skokie, IL | Central | 16 mi | small |
| Wheaton, IL | Central | 17 mi | small |
| Evanston, IL | Central | 18 mi | small |
| Oak Park, IL | Central | 20 mi | small |
| Downers Grove, IL | Central | 21 mi | small market |
| Berwyn, IL | Central | 22 mi | small |
| Naperville, IL | Central | 23 mi | mid |
| Chicago, IL | Central | 27 mi | major |
| Aurora, IL | Central | 28 mi | mid |
| Bolingbrook, IL | Central | 29 mi | small |
| Oak Lawn, IL | Central | 31 mi | small |
| Orland Park, IL | Central | 34 mi | small |
| Kenosha, WI | Central | 35 mi | small |
Launching Microsoft Ads in the Palatine area
After a Google Import, we check that location settings cover the same 18 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Palatine area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Palatine, Arlington Heights, Schaumburg, Des Plaines, Elgin and Skokie and 12 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Palatine, with exclusions for Wisconsin if needed.
Bid adjustments
Watch Palatine and Chicago separately; they hold most of the area’s population (about 69,000 and 2.7 million).