White-Label Google Ads for Palatine, IL Agencies
Google Ads run behind your brand for clients in Palatine and 17 nearby markets.
Location targeting around Palatine, IL
We serve 17 other markets within 35 miles of Palatine, IL. A 35-mile radius around Palatine reaches all of them; the farthest is Kenosha, WI, 35 miles north. This area crosses state lines: Kenosha, WI is in Wisconsin.
For a client with one location in Palatine, we’d usually start with “Presence” targeting on the 4 markets inside 15 miles (Arlington Heights, Schaumburg, Des Plaines and Elgin) and test the outer ring (Skokie, Wheaton, Evanston, Oak Park, Downers Grove and Berwyn and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Palatine | Suggested ring | State |
|---|---|---|---|
| Arlington Heights, IL | 3 mi southeast | Core radius | Same state |
| Schaumburg, IL | 6 mi southwest | Core radius | Same state |
| Des Plaines, IL | 9 mi southeast | Core radius | Same state |
| Elgin, IL | 14 mi west | Core radius | Same state |
| Skokie, IL | 16 mi east | Outer ring | Same state |
| Wheaton, IL | 17 mi south | Outer ring | Same state |
| Evanston, IL | 18 mi east | Outer ring | Same state |
| Oak Park, IL | 20 mi southeast | Outer ring | Same state |
| Downers Grove, IL | 21 mi south | Outer ring | Same state |
| Berwyn, IL | 22 mi southeast | Outer ring | Same state |
| Naperville, IL | 23 mi south | Outer ring | Same state |
| Chicago, IL | 27 mi southeast | Outer ring | Same state |
| Aurora, IL | 28 mi southwest | Outer ring | Same state |
| Bolingbrook, IL | 29 mi south | Outer ring | Same state |
| Oak Lawn, IL | 31 mi southeast | Outer ring | Same state |
| Orland Park, IL | 34 mi south | Outer ring | Same state |
| Kenosha, WI | 35 mi north | Outer ring | Check licensing in WI |
Scheduling and nearby areas
The whole Palatine area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Chicago (27 mi southeast), Aurora (28 mi southwest), Kenosha (35 mi north) and Rockford (55 mi west).
Suggested Google Ads setup for the Palatine area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Palatine core
Presence targeting on Palatine, Arlington Heights, Schaumburg, Des Plaines and Elgin (5 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Skokie (16 mi), Wheaton (17 mi), Evanston (18 mi), Oak Park (20 mi), Downers Grove (21 mi), Berwyn (22 mi), Naperville (23 mi), Chicago (27 mi), Aurora (28 mi), Bolingbrook (29 mi), Oak Lawn (31 mi), Orland Park (34 mi) and Kenosha (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Wisconsin, exclude Kenosha.