White-Label Google Ads for Aurora, IL Agencies
Google Ads run behind your brand for clients in Aurora and 15 nearby markets.
Location targeting around Aurora, IL
We serve 15 other markets within 35 miles of Aurora, IL. A 35-mile radius around Aurora reaches all of them; the farthest is Tinley Park, IL, 31 miles southeast. All 16 markets are in Illinois.
For a client with one location in Aurora, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (Naperville, Wheaton and Bolingbrook) and test the outer ring (Downers Grove, Elgin, Joliet, Schaumburg, Orland Park and Berwyn and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Aurora | Suggested ring | State |
|---|---|---|---|
| Naperville, IL | 9 mi east | Core radius | Same state |
| Wheaton, IL | 13 mi northeast | Core radius | Same state |
| Bolingbrook, IL | 14 mi east | Core radius | Same state |
| Downers Grove, IL | 16 mi east | Outer ring | Same state |
| Elgin, IL | 19 mi north | Outer ring | Same state |
| Joliet, IL | 20 mi southeast | Outer ring | Same state |
| Schaumburg, IL | 22 mi northeast | Outer ring | Same state |
| Orland Park, IL | 26 mi east | Outer ring | Same state |
| Berwyn, IL | 28 mi east | Outer ring | Same state |
| Palatine, IL | 28 mi northeast | Outer ring | Same state |
| Arlington Heights, IL | 29 mi northeast | Outer ring | Same state |
| Oak Park, IL | 29 mi east | Outer ring | Same state |
| Oak Lawn, IL | 29 mi east | Outer ring | Same state |
| Des Plaines, IL | 29 mi northeast | Outer ring | Same state |
| Tinley Park, IL | 31 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Aurora area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Palatine (28 mi northeast), Chicago (35 mi east), Rockford (53 mi northwest) and Kenosha (62 mi northeast).
Suggested Google Ads setup for the Aurora area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Aurora core
Presence targeting on Aurora, Naperville, Wheaton and Bolingbrook (4 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Downers Grove (16 mi), Elgin (19 mi), Joliet (20 mi), Schaumburg (22 mi), Orland Park (26 mi), Berwyn (28 mi), Palatine (28 mi), Arlington Heights (29 mi), Oak Park (29 mi), Oak Lawn (29 mi), Des Plaines (29 mi) and Tinley Park (31 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Aurora and review the location report monthly for clicks from outside the area.