White-Label Google Ads for Chicago, IL Agencies
Google Ads run behind your brand for clients in Chicago and 19 nearby markets.
Location targeting around Chicago, IL
We serve 19 other markets within 35 miles of Chicago, IL. A 35-mile radius around Chicago reaches all of them; the farthest is Elgin, IL, 35 miles west. This area crosses state lines: Hammond, IN and Gary, IN are in Indiana.
For a client with one location in Chicago, we’d usually start with “Presence” targeting on the 5 markets inside 15 miles (Oak Park, Berwyn, Oak Lawn, Evanston and Skokie) and test the outer ring (Des Plaines, Orland Park, Downers Grove, Hammond, Tinley Park and Wheaton and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Chicago | Suggested ring | State |
|---|---|---|---|
| Oak Park, IL | 7 mi west | Core radius | Same state |
| Berwyn, IL | 7 mi west | Core radius | Same state |
| Oak Lawn, IL | 11 mi southwest | Core radius | Same state |
| Evanston, IL | 13 mi north | Core radius | Same state |
| Skokie, IL | 13 mi north | Core radius | Same state |
| Des Plaines, IL | 17 mi northwest | Outer ring | Same state |
| Orland Park, IL | 18 mi southwest | Outer ring | Same state |
| Downers Grove, IL | 19 mi west | Outer ring | Same state |
| Hammond, IN | 20 mi southeast | Outer ring | Check licensing in IN |
| Tinley Park, IL | 20 mi south | Outer ring | Same state |
| Wheaton, IL | 24 mi west | Outer ring | Same state |
| Gary, IN | 24 mi southeast | Outer ring | Check licensing in IN |
| Arlington Heights, IL | 24 mi northwest | Outer ring | Same state |
| Bolingbrook, IL | 24 mi southwest | Outer ring | Same state |
| Schaumburg, IL | 26 mi northwest | Outer ring | Same state |
| Naperville, IL | 26 mi west | Outer ring | Same state |
| Palatine, IL | 27 mi northwest | Outer ring | Same state |
| Joliet, IL | 32 mi southwest | Outer ring | Same state |
| Elgin, IL | 35 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Chicago area is on Central time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Palatine (27 mi northwest), Aurora (35 mi west), Kenosha (52 mi north) and South Bend (73 mi east).
Suggested Google Ads setup for the Chicago area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Chicago core
Presence targeting on Chicago, Oak Park, Berwyn, Oak Lawn, Evanston and Skokie (6 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Des Plaines (17 mi), Orland Park (18 mi), Downers Grove (19 mi), Hammond (20 mi), Tinley Park (20 mi), Wheaton (24 mi), Gary (24 mi), Arlington Heights (24 mi), Bolingbrook (24 mi), Schaumburg (26 mi), Naperville (26 mi), Palatine (27 mi), Joliet (32 mi) and Elgin (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Indiana, exclude Hammond and Gary.